In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Needless to say, Gates was right in his predictions. Content is what drives the Internet as we know it. But now that anyone with access to the Internet can publish content and some days it feels like everyone with access is indeed publishing content, it is getting harder and harder to stand out of the crowd – isn’t it? In this session I’ll walk attendees through six steps they can use to create killer content.
