Techstars Startup Week Longmont 2019

In this workshop, you will learn how to develop your very own brand story. We will cover how to work through seven different exercises designed to help small businesses quickly create their brand story. These fifteen to thirty-minute exercises will help loyal customers recognize your authenticity as a business. The intensity of this workshop will spark decisiveness, bringing you to develop your brand without overthinking it. We will complete several of the exercises together to help you get started. You will leave with instructions on how to finish the remainder of the exercises.

What to Bring: For optimum engagement, please collect some thoughts in advance around your company’s future roadmap and brand identity. It is also helpful to have a rough understanding of your company values, audience, and competitive landscape.